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How to Effectively Upsell Concessions at Sports Games and Live Events
In addition to being an integral part of the guest experience, concessions are also a major source of revenue at games, concerts, shows, movie screenings, and other types of live events. It’s absolutely crucial to maximize the sales of concessions, as the margins on food and drinks can be pretty high, especially given people’s willingness to pay a premium for a really good time.However, it’s unlikely that you can jack up the price or cut costs at will due to various external factors. That’s why up-selling is a highly effective tactic when it comes to increasing concession sales and profit margins. In this blog, we’ll break down the best strategies for your foodservice teams to maximize revenue from your F&B operations.
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